Best Practices When Using Multiple Sites for SEO
Best Practices When Using Multiple Sites for SEO Having multiple websites hosted on different domains can be either a great or bad tactic when it comes to SEO. Most of the reasons for having multiple sites are tied more to business decisions or best practices, such as focusing a product offering for one customer base or separating brands into different websites, which can help the user find their content as quickly as possible. However, one common question that I get when discussing multiple sites is, “Are they better or worse for SEO?” Unfortunately (or fortunately, depending on how you look at it), there is no right answer to that question. There are pros and cons of having multiple sites and having one umbrella site to house all of your content. To understand this a little better, let’s explore the SEO benefits and negatives, and take a look into the best practices for having multiple sites. Pros of Using Multiple Sites Matching the Searcher Intent Multiple sites...
